An Academy Award nomination is a career-defining moment, bringing industry recognition and new opportunities. While winning the coveted Oscar statuette is not guaranteed, nominees can still look forward to a lavish consolation prize—a luxury gift bag valued at over $220,000.
Award Nominees Receive Exclusive Luxury Gift Bags
For the 23rd year, nominees in key Oscar categories will be treated to the renowned “Everybody Wins” gift bag from Los Angeles-based marketing firm Distinctive Assets. Though not officially connected to the Academy Awards, the bag remains a much-anticipated tradition, packed with high-end products, exotic travel vouchers, and exclusive perks.
Curated by Distinctive Assets founder Lash Fary, this year’s collection features more than 60 items delivered in premium Nomatic luggage. According to Fary, the goal isn’t to outdo past years but rather to offer a selection of desirable and unique gifts.
What’s Inside This Year’s $220,000 Gift Bag?
Nominees can expect an array of high-value gifts, ranging from all-expenses-paid vacations to designer accessories and wellness experiences. Some of the most notable inclusions in the 2025 edition are:
- A $23,000 four-night stay at JOALI Maldives, an ultra-luxury island retreat.
- $50,000 in project management services from LA-based Maison Construction, which can be transferred to a friend or family member.
- A one-year membership to Bright Harbor, a disaster recovery support service, plus 10 additional memberships to gift.
- A $5,200 luxury stay at the five-star Cotton House Hotel in Barcelona.
- A $25,000 VIP Family History Experience from AncestryDNA, providing a deep dive into the nominee’s ancestry.
- A collection of high-end skincare products, including a $305 set from Swiss beauty brand INSTYTUTUM.
- Fashion accessories such as $1,570 luxury pocket squares from Daniel Ashley Co.
- A selection of cannabis products from premium brands, ranging from $80 to $231 in value.
- An invitation to a $3,500 virtual wellness retreat from 3d Wellness Retreats.
- A handcrafted $240 John Boos cutting board, popular among celebrity chefs.
Who Gets the Coveted Gift Bag?
Recipients of the “Everybody Wins” gift bag include nominees in leading acting categories, as well as the Best Director nominees and the event’s host. Some past nominees have declined the gift for logistical reasons, but interest remains high.
This year’s eligible recipients include:
- Host: Conan O’Brien
- Best Director nominees: Coralie Fargeat, James Mangold, Sean Baker, Jacques Audiard, Brady Corbet
- Best Actor nominees: Ralph Fiennes, Sebastian Stan, Timothée Chalamet, Colman Domingo, Adrien Brody
- Best Actress nominees: Fernanda Torres, Demi Moore, Karla Sofía Gascón, Cynthia Erivo, Mikey Madison
- Best Supporting Actor nominees: Guy Pearce, Yura Borisov, Edward Norton, Kieran Culkin, Jeremy Strong
- Best Supporting Actress nominees: Zoe Saldaña, Felicity Jones, Monica Barbaro, Ariana Grande, Isabella Rossellini
Are There Tax Implications?
While the extravagant nature of the gift bag is unquestionable, the tax liability for recipients is relatively minimal. Nominees are only obligated to pay taxes on the physical goods they receive. Experiences such as travel and wellness retreats only incur tax costs if they are redeemed.
As awards season continues to celebrate Hollywood’s biggest names, the tradition of the luxury Oscar swag bag shows no signs of slowing down, offering nominees a taste of prestige—whether or not they take home a trophy.
