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Sunday, March 23, 2025

Gap Earnings Surge: 17% Share Jump Signals Strong Turnaround

1 min read
Gap shares spike 17% as retailer blows away expectations again, showing turnaround has staying power

Gap has unveiled robust financial results that considerably exceeded market expectations, reinforcing confidence in its ongoing turnaround strategy led by CEO Tim Donovan. Following this announcement, shares soared by 17% during extended trading sessions.

The retailer, which oversees popular brands such as Old Navy, Banana Republic, and Athleta, reported significant gains across both revenue and earnings for its critical holiday quarter. Specifically, comparable sales increased by 3%, far outpacing projections of merely 1%, as per StreetAccount data.

Quarterly Performance Highlights

In the fiscal fourth quarter, Gap delivered earnings per share of 54 cents, compared to analysts’ estimates of 37 cents. Additionally, the company recorded a revenue total of $4.15 billion, surpassing the anticipated $4.07 billion. The reported net income stood at $206 million for the quarter ending February 1, reflecting an increase from $185 million in the previous year.

Despite the positive earnings report, total revenue marked a decline of approximately 3% compared to $4.30 billion a year earlier, partly due to an extra selling week in the previous year’s figures which distorted current comparisons. Moving forward, Gap anticipates sales growth of between 1% and 2% in the upcoming fiscal year, aligning with the consensus forecast of 1.7%.

Guidance and Market Conditions

Although Gap’s guidance for the current quarter appears slightly conservative—forecasting “flat to up slightly” sales against Wall Street’s expectations for a 1.5% increase—CEO Donovan maintains a pragmatic outlook. “We are operating in an unpredictable environment, and our guidance reflects a balanced perspective,” he stated during the earnings call.

The company is also navigating the complexities brought about by evolving trade policies, with key supply chain considerations impacting operating costs. In discussions with analysts, Donovan emphasized his commitment to minimizing consumer price increases while safeguarding the company’s operational health.

Brand Performance Breakdown

Throughout this quarter, Gap’s brand portfolio exhibited varied performance:

  • Old Navy: As the highest revenue-generating brand, Old Navy reported sales of $2.2 billion with comparable sales rising by 3%, outperforming expectations of 0.7%.
  • Gap: The flagship name brand saw a remarkable 7% increase in comparable sales compared to the anticipated 0.8% growth.
  • Banana Republic: This brand registered a 4% rise in comparable sales, defying expectations of a 1.5% decrease, highlighting a recovery in men’s apparel.
  • Athleta: Although Athleta experienced a 2% drop in comparable sales, there are plans to better align products with customer preferences moving forward.

CEO Donovan has thus far demonstrated the ability to revitalize Gap’s branding and operational strategy, asserting that the company is “back in the cultural conversation.” Following several quarters of promising results, the sustainability of this turnaround appears more assured than ever.

In conclusion, Gap’s recent financial success underlines the effectiveness of its strategic redirection, and with its strong brand performance, the retailer seems poised for continued growth.